If you have a new domain, as in less than 3 months old, and you can’t wait to see your site grow organically with all the SEO in place, the best way to drive traffic to your website is perhaps using Google Adwords. But before you even try, I assume you do not have the affordability to burn your hard earn money lavishly, it’s better you understand how it works and how it can work to your advantage.
Always start small and only begin after an effort to get the best keyword that meet both your budget and reasonable traffic yield. Google Keyword Tool is a good instrument for that and most of all, it’s free.
Strategize carefully with what you are trying to promote by looking hard at the return against your cost. If you are just out testing to see how it work out for you, that’s fine with a little margin or even a little loss. The experience is always more valuable, just make sure the loss is well within what you can stomach. A little scratch and bruise are inevitable in business sometime.
Perry Marshall, widely hailed as The Wizard of Google AdWords, will have you feel that every cent you feed to your Adwords campaign must count. In his recent email newsletter, he made an assumption on how much it’ll cost you if a visitor who clicks on a link, assuming you pay 50 cents for it, and then spent about 8 seconds on your web page before leaving your site. You will think that’s 50 cents thrown down the drain, but if you extrapolate that 8 seconds to an hour, that’s a whopping $225 an hour in opportunity cost.
As Perry succinctly puts it, “Attention is the most valuable commodity in the world today”. You may have done a superb job with your keyword search, but if your landing page is not crafted to grab attention long enough and to convert, then it’s really money thrown down the drain. So basically 2 most important things you need to form up perfectly before you even start, that is your landing page and keyword search.
Instead of paying Google to learn on your own, which is usually the hard and very expensive way, hop over to Perry’s site and download his “5 Days to Success with Google AdWords“, no hypes and fluff, it’s all straight to the point guide that Perry has so generously give away. You will save time and money by following the simple concept in the 5 days guide. Remember, you can’t wait for organic traffic to grow your business.
On your first day, you will receive the Google Adwords cheat sheet, a 1 page pdf document that put together all the pieces of the Adwords jigsaw puzzle from setting up your Google Adwords campaign to the basics of making it work. And did I mentioned it’s FREE? All you need to do is simply put down your name and email address and you get your free lessons for the next 5 days. You will also love Perry’s article which is always thought provoking and, needless to say, attention grabbing.
After your 5 days dosage of Perry’s Adwords wisdom, you should have a good grasp of the basic; actually I should give ‘basic’ a brand here – Perry’s basic.
What’s in the “5 days to Success with Google Adwords”?
Get a glimpse here;
“If you DON’T have this right, you’ll pay way too much for clicks, your competitors will eat you up, and your whole Google experience will be very, very unpleasant.”
“How one ‘Trivial’ Change Can Cut Your Bid Prices by 95 PERCENT!”
“You can change the CTR of your ads by 50% just by changing ONE WORD. And this is NOT unusual, not a fluke. It’s actually QUITE NORMAL. That’s right – ONE word can make that much difference.”
“If you understand how to use Google AdWords, you should never need to invest more than a few hundred dollars – or in the worst case a few thousand dollars – pursuing an idea that won’t work.”
“Why the Most Important Success Ingredient Has Nothing to Do With Google”
Wish you success!
5 Days to Success with Google AdWords page. Opt-in required.
Perry Marshall’s Resources
- Perry Marshall Bio
- Perry Marshall Home Page
- Adwords Autopilot
- Perry Marshall’s Adwords Course
- 12-Weeks Personal Adwords Coaching
- Definitive Guide (sales letter)
- Whitepapers (sales letter)
- Perry Marshall Renaissance Club Newsletter
- Mastermind Club (w/ 1-on-1 Coaching options)
- Guerilla Marketing CD